Stop chasing everyone. Build a list of the 50 accounts worth winning.
In my 30 years of sales experience, one of the foundational tools for a long career is knowing your ideal customer. I wrote this booklet to help both new and experienced sales reps build this skill.
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What You’ll Get Out of This Booklet
Identify the customers your team should focus on first
Qualify prospects using profit, ease, and repeatability
Build your Dream 50
Take the first step toward effective prospecting
My name is Roy. IÂ spent 30 years working in B2B sales, and I've spent the last two years building what has become Lean Sales Group. This guide is the first step I would take if I had to start over.
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