Simplicity Is Key

Simplicity is key.

Keep your prospecting simple. Keep your activities simple. Keep your emails simple. Keep your communication simple.

Simple is repeatable, and repeatable is the whole game in sales. You don't win by being the cleverest person in the room. You win by being active, doing the same smart things over and over and over, day after day, until they're what you do without thinking.

Have a Script for Everything

I want you to have a clear script for your first call, your second, your third, your fourth. A clear script for your emails. A clear script for the main points you hit in every meeting. A script keeps you consistent when you're tired, distracted, or three meetings deep into a long Tuesday.

That consistency is what makes you repeatable. Repeatable is what makes you durable, the kind of salesperson who's still doing this, and still winning, five years from now.

Keep it simple. Simplicity is key if you want a long and prosperous sales life.

Roy Waterhouse is the founder of Lean Sales Group, where he coaches salespeople on building trust and growing accounts.